TIPS – NOVEX Alliance to Strengthen the Copyright Landscape of the Indian Music Industry

Novex Communications is proud to announce an alliance with the music industry giant Tips Industries Limited for their ‘sound recordings’ rights. This Assignment Agreement grants exclusive rights to NOVEX for all On-Ground Performances of TIPS songs (Sound Recordings), effective from 1st April 2018. The agreement covers pan-India public performances rights to commercial establishments for accessing the vast repertoire of over 45,000 multi-genre songs.

Talking about the mighty association, Mr. Ketan Kanakia, Founder & MD of Novex Communications says, “I congratulate Mr. Kumar S. Taurani, MD (TIPS), for over four decades of successful worldwide presence and an extraordinary portfolio of music. We are proud to have an opportunity to represent TIPS to the world in an exclusive deal on ‘Sound Recordings’. We look forward to a thriving long-term association.”

On vision for the company, he states, “With this alliance, we usher in the next phase wherein we see NOVEX as a numero-uno Copyrights company in India. We look forward to building an unmatched repertoire of songs that enhances our prevailing position as a music-rights regulariser in the hospitality & events Industries.”


Novex Communications is a pioneer in the copyright domain in Sound Recordings since last 15 years, engaged in monitoring the lawful use of copyrighted music across diverse establishments. The company’s acclaimed family of Music Labels include M/s. Yash Raj Films Private Limited, ZEE Entertainment Enterprise Limited, Shemaroo Entertainment Limited and M/s.EROS International Media Limited. With TIPS, we have added a golden feather in our cap.

NOVEX has offices in Mumbai and New Delhi. It’s stellar team of professionals, spread across the country, ensure a well networked Pan-India presence and accessibility to Clients. Their esteemed Clientele list include industry stalwarts like Taj Group Of Hotels Resorts & Palaces, ITC Hotels, Wizcraft, Croma, Aditya Birla Retail and many more.

60% of Novex-held songs have been featuring in MIRCHI TOP 20 rankings throughout 2017. In fact, ‘our’ melodies have been consistently trending top 3 spots* this year as well. To keep the momentum going, we have many blockbusters lined up from our partner Music Labels like Gold (ZEE), Thugs of Hindostan (YRF), Sui Dhaaga: Made in India (YRF), Sandeep Aur Pinky Faraar (YRF), Happy Bhaag Jayegi 2 (Eros) and many more.

With the landmark acquisition (on-ground performances rights) of TIPS, NOVEX’s combined library strength of copyrighted ‘Sound Recordings’ or Music assets has increased immensely. To learn more visit


TIPS is one of the largest corporate houses in the field of entertainment engaged in music production, promotion, and distribution since 1975. Apart from a strong presence in India, they have offices in the USA, Dubai and England (operated via its licenses). They also distribute Music Assets in South Africa, Israel and Malaysia. TIPS creations have being reigning the entertainment industry consistently by producing clutter-breaking, quality chartbusters. Their repertoire includes some of the most successful artists, albums and compositions in the music history of India. To learn more visit

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