It is true that music can set the mood for any event and give an exciting spin to it! The T20 Mumbai Cricket League series kickstarted with the dazzling dance performances by Kriti Sanon on ‘Twist Kamariya’ and Siddharth Malhotra on ‘Zingat’ on March 10th 2018. Both were a roaring success!
We are proud to announce that the usage rights of the music tracks used for the league has been procured from us, Novex Communications. Considering our vast repertoire of upbeat and trending music (sound recordings), this is a perfect association! T20 Mumbai League is a unique mix of sports and entertainment and it is safe to say that by using songs held by us, they have increased the entertainment quotient of the entire series!
This first-time-ever event was launched by The Mumbai Cricket Association (MCA) as a new cricket platform for regional players. They have appointed a consortium (Probability Sports LLP) which has planned and executed the whole event in partnership with the Wizcraft Group (event Management Company).
We are a pioneer in the copyright domain in certain music & entertainment industries since last 15 years, engaged in monitoring the lawful use of copyrighted music across diverse industries. Our partner Music Labels include the likes of Yash Raj Films Private Limited, ZEE Entertainment Enterprise Limited, Shemaroo Entertainment Limited, Tips Industries Limited and EROS International Media Limited. These labels not only hold huge volumes of music assets but also provide an unsurpassed variety of genres, suitable for any event or occasion.
60% of Novex-held songs have been featuring in MIRCHI TOP 20 rankings throughout 2017. In fact, ‘our’ melodies have been consistently trending top 3 spots* this year as well.